So again, another interesting example where consumer education is key. And TerraCycle is able to then reuse that stand-up film pouch. So somebody can refill their botte and then they can send them back by mail-free of postage-to TerraCycle. The replacement film pouches are actually in line with TerraCycle. And what's interesting is the bottle for life is HDPE. The system reports to reduce packaging by more than 85% compared to rigid packaging. It's a flexible stand up pouch for the hand wash. And the package on the left is actually plastic. You'll be continually refilling them with the package on the left. These are beautiful bottles that can withstand many, many cycles and remain in your bathroom for you know, months and months. So something interesting to keep kids interested. You can see that the dispensers actually dispenses hand soap in shapes for children, like a flower or a paw print. In this case, MyKirei is the brand within Kao Corp. And they use what's called the "bottle for life." It's not necessarily for life, but they aim for at least 100 cycles of use and refills, so the bottle for life is meant to be beautiful. Matt Reynolds: Yeah, and that's I mean, that's a key element that you bring up there is is consumer education, there's this is another example from Kao Corp. So just quite a good example to get us on the go. And a clear message that it's saving plastic usage across the top as well.
This is a typical example of a refill execution and clear branding on the front to sort of direct the consumer to what they need to be doing. And indeed, many brands, retailers, and packaging suppliers are working to that goal for the year 2025. The collaboration benefits both company's goals of packaging all of their products in 100% recyclable or reusable materials by 2025. Simple and light-to-carry, consumers can easily empty the packaging without leaving any waste product within-due to its ergonomic design. For the German market, it is reported that the pack's plastic content has been reduced by 70% from previous iterations, and it is to be used as to refill and recycle PET pump dispenser bottle. And what we've got here is multinational packaging and paper group Mondi, who have collaborated with a German chemical and consumer goods company Henkel to launch 100% recyclable and refillable pouches for Henkel's dishwashing brand Pril. Paul Jenkins: Okay, so the first innovation I'd like to talk about today is one which is part of a growing packaging trend area which is around reusable and refillable packaging. I'm Matt Reynolds editor of Packaging World Magazine and I'm here with Paul Jenkins, Managing Director of the PackHub. Matt Reynolds: Hello and welcome to today's webinar. Sustainable E-Commerce at Your Front Door.